Eco Friendly Marketing Ideas for Earth Day

Matchbook filled with seed paper wildflower scene.

Matchbook with seed paper wildflower scene and custom-printed cover.

Earth Day is almost here and it’s a wonderful time to show everyone that your organization is dedicated to a sustainable business agenda. Launching a marketing initiative that utilizes eco friendly merchandise is a very fun, and more importantly, memorable way to celebrate Earth Day with your employees, clients, and prospective customers.

Side note… what a great time to launch an employee recycling or energy conservation program in the workplace!

Any how… there are three product categories that are popular for Earth Day promotions… plants & seeds, tree seedlings, and plant-able seed paper items – all can be custom printed with your organization’s logo/design. Seed packets are incredibly affordable and offer a great deal of advertising real estate for the price – flowers, veggies, and herbs available. Plant kits are really great, and come in a large variety of shapes/sizes/colors – many seed types offered. Tree seedlings can be taken home and planted right in the yard – fabulous! And finally, seed paper items… so many options… bookmarks, coasters, seed balls, mini shape kits, etc.

Regardless of which way you decide to go, you’re sure to put smiles on many faces by flying your eco-flag on April 22nd. Have fun with it!

Eco Promos Girl

Why We Love Custom Lip Balm

Fusion Flavor Custom Printed Lip Balm

Fusion Flavor Custom Printed Lip Balm

Simple. It’s refreshing – everybody loves it, am I right? And… it has to be one of the largest bangs for your marketing buck available today. Nobody throws away lip balm until they’ve used every last drop… practically scraping their lips off trying to get that last little bit out of the tube. So doesn’t it make sense that something so beloved and affordable would be a fantastic eco friendly marketing tool?

Of course it does! That’s why I’m going to tell you just a bit about the different eco-friendly custom lip balm options available today. Your clients and prospects will think you’re wonderful for giving them something so useful and enjoyable, and your brand will be represented wonderfully via the high quality of the product, as well as the high-impact custom printed, full-color labels that most formulas offer.

So what’s different about eco-friendly custom lip balm vs. the traditional formulas? The primary difference is that it is not petroleum-based, but instead made with beeswax or any number of different plant oils. In addition to many different types of natural formulas and flavors, there is also USDA Certified Organic options, as well as Vegan formulas! Some of our favorites include fusion flavors, coffee house balms , and Fair Trade formulas. The list of tasty flavors is indeed a long one – that means there’s something for everyone!

Be well ~ eco promos girl

Why Seed Balls are the Perfect Eco-Friendly Promotional Tool

custom-printed-seed-paper-balls

Seed Balls made from Recycled Paper in Custom-Printed Organic Cotton Bag

Well if you haven’t seen them yet, you will – soon! They seem to be popping up everywhere, and the promotional products industry is no exception. They, meaning seed balls, are a super fun way to grow flowers/herbs/veggies, and we just can’t get enough of them. Now… you can get them custom printed with your organization’s message – perfect for your next eco-friendly marketing campaign!

There are two types… the seeded paper version which is made by hand-rolling seeds into recycled paper that has been dyed naturally and is offered in every color under the rainbow AND the clay-mixture version which are also hand rolled and are called SeedBallz®. What love most about the clay SeedBallz® brand is that they are hand-rolled by adults with developmental disabilities here in the USA – creating meaningful, therapeutic work for valuable members of our community. There are many different seeds and seed mixes available for both types, including flowers, herbs, and veggies.

Why are these the perfect eco promotional product you ask? Simple… they make people happy when they receive them – and spreading good will is always good for your brand, AND when planted, they bring your clients/prospects weeks if not months of pleasure thanks to you – not bad right?

If you have any questions/comments, just let me know!

Be well ~ eco promos girl

Custom Printed Eco Friendly Lanyards

Custom Printed Recycled LanyardToday there is an abundance of choices for you eco-friendly marketing rock stars (or eco-branders as we like to call you) when it comes to eco friendly lanyards. They are now available in at least three different fabrics… organic cotton, bamboo, and recycled PET (RPET). They come in a variety of widths… 1/3″, 1/2″, 5/8″, 3/4″, and 1″… and they come with every conceivable attachment… bulldog clips, o-rings, j-hooks, and many other more elaborate options.

While the bamboo and organic cotton fabrics are self explanatory, people sometimes wonder what recycled lanyards are made of… the answer is, recycled plastic – specifically Polyethylene Terephthalate (recycle code 1), which is what most plastic bottles are made from, as well as many food containers. And while these lanyards are technically made out of plastic, the post-consumer recycled material is processed in such a way that it becomes soft and pliable, and makes a very nice fabric.

So next time you want to “green up” a trade show, conference, or your company badge program, with an eco friendly promotional product – lanyards are a very cost-effective way to do so. Please let me know if you have any questions/comments!

Be well — Eco Promos Girl

QR Codes and Promotional Products – the new partnership!

QR Code

Perhaps you’ve seen these little black and white markings popping up in your favorite magazines, etc. QR codes (quick response) are in fact just starting to catch on, but the benefit of using them is huge for eco friendly marketing professionals. Since basically any smartphone can download a free app to scan these, which in turn takes the user right to whatever web page is encoded in the QR graphic, there is the ability to reach millions of buyers easily. Promotional products and apparel are the perfect place to have your QR code imprinted, because as we all know, most of these products hang around for a long period of time. It’s easy… you can just provide your promotional products specialist with the web page address that you want embedded in a QR code, and they will work with the product mfg. to create the code at no charge and print it along with your logo, etc. on the product of your choosing. While not all products can be QR coded, there are thousands that can – just ask!
Be Well ~ eco promos girl

Eco Promotional Calendars A Plenty!

Just a quick note to comment on how impressed I am by the number of truly great eco-friendly calendar optionsthat now exist… finally!  Two years ago you had less than a handful of options to choose from, now there are several dozen at least.  One of my favorites has to be the seeded paper desk calendars – they’re petite in size and you have one sheet for each month, so you can plant your seed paper the whole year through if you want to.  I’m also a fan of the grow kits that have a calendar printed right on the pot, as shown here – you can even get them with a kicky little foot stand just for fun!

When it comes to recycled materials, there are now promotional calendars in the form of… magnets, date books/agendas, paper mouse pads, small desktop style, dry erase boards and of course wall calendars.  Pretty great, right?  A word to you wise eco friendly marketing gurus… be sure and order them soon, so you can distribute them before the first of the new year – it’s best to give them out around the holidays.

That’s all for now!

~ eco promos girl

Custom Imprinted, Reusable Lunch Bags – Green Eatin’

Cotton with Velcro ClosureRecycled PET MaterialFor those of you that are all about packing your own lunch for work, let me just say bravo!  Not only is it budget-smart, but usually more healthy also – unless of course you’re the person that packs chips, cookies and an apple, and calls it a day.  More and more people seem to be packing their lunch on a regular basis, not to mention their children’s lunches.  With that in mind, you may be happy to learn that there are now many fabulous options for reusable fabric lunch sacks that can be branded with your logo, event, etc.

Many of the promotional lunch bags available are made from one of the following… conventional cotton, organic cotton, recycled PET plastic bottles, or recyclable polypropylene.  If you want one that is lined, ask for those with a PEVA lining rather than vinyl.  These bags are generally screen printed, and are highly reusable.  Next time you need a practical eco-friendly marketing item for your employees or a child-related promotion, think of these guys – they’re sure to be a big hit!

Be well ~ eco promos girl

Promotional Products and Recycled Metal – A Perfect Combination!

When thinking about what eco promotional items might be made from recycled metal, one would probably jump to the idea of stainless steel or aluminum sport bottles, but no. In fact I have yet to see either made from recycled metal – hopefully someday. What you will find though is an array of fabulous items like lapel pins, dog tag necklaces, key holders, awareness wrist bands, pet tags, etc. And guess what… many, in fact most of them, are made right here in the USA!

The most common types of metal used are post-consumer recycled aluminum or recycled jeweler’s metal. Lapel pins are available in several different finishes, from basic economy epoxy dome, to higher-end die struck or laser etched. A choice between gold or silver plating is an option on many items. Dog tag necklaces made from recycled aluminum are fantastic for community events, and can even be printed with a bar code on the back to be used as admission tickets at an event, etc. There are more types of key holders than can be mentioned here, I recommend checking into them. And let me just say, that I LOVE the bendy (is that a word?) aluminum wrist bands (pictured) – they’re super cool, and make great bookmarks after their life as a fashion accessory has ended!

Recycled Aluminum Awareness Wrist Band

Recycled Aluminum Awareness Wrist Band

 

Hopefully these pearls of wisdom will be helpful next time you’re working feverishly to come up with that super fantastic eco friendly marketing idea for your organization.

Take care!
Eco Promos Girl

Eco Promotional Plantables to Help Grow Your Brand

With spring upon us, perhaps the most relevant eco-friendly promotional items to consider are those that can be planted – I’m happy to report that there are now many, many options available.  Whether you’re in to flowers, herbs, trees or plants, there is something out there that can be imprinted with your logo!  While seed packets have been, and remain, very popular because of their large ad space, low price point, and versatility – there are many additional goodies to consider…

Bamboo shoots are always a hit – after all, who can’t manage to remove it from the packaging and stick it in a glass of water, right?  You don’t need a green thumb to pull that off!  Seed sticks are fantastic if you need to be super thrifty – they’re cute little wood stakes, printed with your logo, that have several seeds adhered to the end with water-based glue – stick them in the dirt and watch them go!  There are several types of planter kits to choose from… you get the seeds (or live plant), the dirt, and a pot or can to put it in – no muss, no fuss, and keeps your logo around for a long time.

Of course there are the seeded paper items… bookmarks, die cut shapes, postcards, etc…  use them, then plant them – they’re fabulous!  Tree starters, called seedlings, come in a variety of packaging options – poly bags, clear tubes, cute pouches – you name it.  You can even get bean kits – the beans are engraved with your logo, and come with a little planter for your desk.  And one of my favorites… the custom printed Give a Tree cards that are printed on seeded paper — your recipients go to the designated web address on the card, enter their info, and a tree (or several) are planted in their honor.  Yeah!

I hope this overview of these affordable, wonderful, plantable options just made your eco-friendly marketing efforts a little easier.

Be well ~  eco promos girl

Why Not Try Water-Based Screen Printing Inks on Your Next T-shirt Order?

They’re fabulous!  Water-based screen printing inks are getting bigger and better, or better therefore bigger – however you want to look at it.  So what are the options these days for screen printing inks when ordering your eco-friendly promotional t-shirts?  Here they are… conventional plastisol inks (most commonly used), pvc-free inks, and water-based inks.  Plastisol inks are the least expensive, most vibrant, and most versatile.  PVC-free inks are also vibrant and versatile, but have a bit of a rougher feel, therefore they’re best used on things other than garments, such as tote bags, etc.   Then our favorite – water-based inks – here’s what you need to know about them

 

T-shirt printed using water-based inks.

  • Costs a bit more – how much more depends on several factors.
  • End result is a softer feel than plastisol or pvc-free inks.
  • Colors are somewhat muted – giving sort of a vintage feel/look.
  • Work great for designs with half-tones/gradients.
  • Do not contain PVC or Phthalates
  • Work best on 100% cotton products,
  • Harsh chemicals not required for cleanup/preparation of screens.
  • Just as durable as plastisol and pvc-free inks.
  • Most PMS colors can be matched quite closely.

There’s no doubt that water-based inks may make your logo look a little different than you’re used to, but since when is different a bad thing?  Check into it!

Be well  ~    eco promos girl